Akademibokhandeln - The book tip generator

Akademibokhandeln is Swedens biggest book store chain and has one of the biggest online stores. The campaign started with three ads done by three of my friends. They came to me asking if we could do something to broaden the concept. Of course we could!
The idea is to show what famous people read as kids and how that reflected on their future careers. "It all starts with a book".

Click for a large picture.

We decided to take this further and make it real and up to date. If your idol was influenced by a book, maybe you will...