Wearing yellow clothes have earned them the nickname "The Canaries" and we choosed to make this the core message.
Starting off with a small teaser that the canary is back in the game.
Continuing with ads.
Together with TVC in the local TV-channel 4.
söndag 7 mars 2010
IFK Malmö
The small football club IFK Malmö wanted to create some buzz about the themselves in order to get a bigger audience, more sponsors and in the end better players.
Wearing yellow clothes have earned them the nickname "The Canaries" and we choosed to make this the core message.
Starting off with a small teaser that the canary is back in the game.
Continuing with ads.
Together with TVC in the local TV-channel 4.
Wearing yellow clothes have earned them the nickname "The Canaries" and we choosed to make this the core message.
Starting off with a small teaser that the canary is back in the game.
Continuing with ads.
Together with TVC in the local TV-channel 4.
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