How do you make an interesting website for a pen. Do you need a website for a pen in the first place? If you look at it the pen has but one really good feature, to write. So what good does it do online? The answer is simple. Nothing.
So instead of making yet another campaign site that goes away after a month or two I started to think about what it is that makes people use their pens in the first place.
Most of the time; An idea.
Regardless of you being a writer, art director, illustrator or a painter you start your work with a single idea. But sometimes you get stuck, hey, we're human. And when we get stuck, we want help.
So I decided to make BiC's homepage into a idea generator where you can get that inspiration any time of the day and even contribute with your own thoughts. In order to get people
to use their pens more we need to help them whenever they’re stuck.
Most of the time; An idea.
Regardless of you being a writer, art director, illustrator or a painter you start your work with a single idea. But sometimes you get stuck, hey, we're human. And when we get stuck, we want help.
So I decided to make BiC's homepage into a idea generator where you can get that inspiration any time of the day and even contribute with your own thoughts. In order to get people
to use their pens more we need to help them whenever they’re stuck.
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