A non smoking generation

In the early 1990's almost every kid in Sweden knew smoking was bad. Now, 20 years later, that knowledge has somehow gone lost.
Though kids have a vauge comprehension of what smoking do to you they have not yet taken sides. We wanted to catch them before they make a bad one.

By pinpointing on bad breath and acne, two of things that are most important when you're 13 years old, we hopefully make them realize you wont get the girl/boy of your dreams if you smell bad and have bad skin (it's cheap, but hey, it'll work).

By making a gigantic online wall where you can write what ever you want and upload a video of yourself kissing against smoking we send out a message to all smokers saying smoking is not cool and it wont get you loved.