The mission was to get people in Sweden to notice VFA's work and donate their old glasses.
We soon realized we were not only facing a communication problem, we also needed to come up with a solution to make it easier for people to actually donate their glasses.
This is our idea.
Kids are experts in making their parents help them with all kinds of things. I know a lot of parents who find themselves alone in the kitchen making cookies to a school fair. We want to use these remarkable powers of persuasion.
But how?
These days you're still the cool kid in school if you have the right sweater but you're equally as cool if you have a lot of activity points or Stardollars online.
So with the promise of a lot of points or Stardollars at Sweden's top three communities for kids/teenagers we created a competition.
But how?
These days you're still the cool kid in school if you have the right sweater but you're equally as cool if you have a lot of activity points or Stardollars online.
So with the promise of a lot of points or Stardollars at Sweden's top three communities for kids/teenagers we created a competition.
SpecsHunters!
The more glasses you collect and donate, the more points/Stardollars you get.
This is how it all works.
Two weeks before the actual competition we send out an e-mail to the 100 most active on each community and tell them they have a two week advantage of collecting glasses. Work hard, there's a bonus for the hardest working detective!
In time for the big launch we made take overs for all the three communities.
A campaign website is launched.
Get advice on how to become a better detective to find more glasses and where you can donate them.
Today you need to locate your local Lions Club International and give your glasses to them. Instead we placed big boxes in optician stores all over Sweden. You simply filled out your information, put the glasses in the box and VFA informed the three communities of your work and then you would get your well earned reward!
The kid who did the best job got an additional 50 points/Stardollars.
The more glasses you collect and donate, the more points/Stardollars you get.
This is how it all works.
Two weeks before the actual competition we send out an e-mail to the 100 most active on each community and tell them they have a two week advantage of collecting glasses. Work hard, there's a bonus for the hardest working detective!
In time for the big launch we made take overs for all the three communities.
A campaign website is launched.
Get advice on how to become a better detective to find more glasses and where you can donate them.
Today you need to locate your local Lions Club International and give your glasses to them. Instead we placed big boxes in optician stores all over Sweden. You simply filled out your information, put the glasses in the box and VFA informed the three communities of your work and then you would get your well earned reward!
The kid who did the best job got an additional 50 points/Stardollars.
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